Marketing/Audience Development Specialist

Healio

Healio is seeking an energetic marketing professional to join its growing promotions team. Responsibilities support the goal of growing new audiences as well as driving engagement and loyalty from existing audiences.

Essential Duties and Responsibilities:

  • Manage campaigns including production of marketing assets through initial concept, copywriting, graphic design, deployment, etc.
  • Manage account executive aspects of campaigns including meeting deadlines, obtaining approvals, performance monitoring and analysis.
  • Assist with audience profiling using such available tools as Microsoft Dynamics (CRM), Selligent CI (CDP), BlueConic (CDP), and PowerBI (Analytics), etc.
  • Assist with audience acquisition efforts including but not limited to research and internal and external technical solutions and partnerships.
  • Continually research and navigate new trends, opportunities, and challenges to support the goals of the organization and implement new business initiatives based on those findings.

Minimum Qualifications:

  • Minimum 3-5 years of audience development, marketing, or communications experience
  • Ability to collaborate and work cross-functionally, specifically with editorial, design, analytics, IT and other partnership colleagues
  • Strong analytical skills with the ability to identify trends and provide action-oriented insights
  • Strong planning and organization skills
  • Ability to manage multiple projects in a fast-paced environment
  • Proficient in Microsoft Office Suite
  • Working knowledge of CRM and CDP systems preferred
  • Experience with Google Analytics and/or Microsoft Dynamics CRM a plus
  • Bachelor’s degree in Marketing, Communications, Market Research or related field required.

Address Cover Letter, Resume, and Salary Requirements to:
S. McHugh

Apply Today!