Healio Earns Gold Aster Award for CME “Tap In” Campaign
July 23, 2026
Thorofare, N.J. — Healio has earned a Gold Aster Award in the Total Campaign category for its Healio CME “Tap In” campaign.
The Aster Awards is one of the nation’s largest and most respected competitions dedicated to recognizing excellence in health care marketing and communications. Entries are evaluated by industry experts on criteria including creativity, message effectiveness, design, production quality and overall campaign execution.
Developed to support the launch of the Healio CME app, the “Tap In” campaign introduced physicians to a more accessible and flexible approach to continuing medical education. Built around the realities of modern clinical practice, the campaign emphasized the ability for clinicians to engage with accredited education whenever and wherever learning fits into their day.
Through a unified creative platform spanning digital advertising, email marketing, social media and promotional assets, the campaign highlighted the convenience of a mobile-first educational experience while reinforcing Healio’s commitment to supporting physicians throughout their professional development. The campaign’s bold visual identity, concise messaging and audience-focused storytelling helped establish awareness of the Healio CME app and its role in making continuing education more accessible to busy healthcare professionals.
“This recognition reflects Healio CME’s commitment to delivering educational experiences that are accessible, relevant and designed around the needs of today’s clinicians,” said Amber Cox, Vice President of CME Operations. “As healthcare continues to evolve, it’s increasingly important that physicians can engage with high-quality continuing medical education in ways that fit seamlessly into their professional lives. We’re honored to see that commitment recognized by the Aster Awards.”
“With the Tap In campaign, our goal was to introduce the Healio CME app in a way that reflected the realities of modern clinical practice,” said Sarah Graham, Vice President of Brand Strategy at Healio. “We wanted the creative experience to feel as approachable and convenient as the app itself. This recognition is especially meaningful because it celebrates the strategic thinking, collaboration and creative execution behind connecting physicians with education in a way that respects their time and supports their professional growth.”
The Gold Award recognizes the campaign’s success in translating a meaningful educational offering into a clear and engaging audience experience. The recognition reflects Healio’s continued investment in innovative educational solutions and meaningful audience-centered experiences for healthcare professionals.
For more information about Healio CME, please visit https://www.healio.com/cme
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About Healio
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education across 20+ specialties in support of their daily practice of medicine. Healio offers its core News, CME, Clinical Guidance and Community channels, plus the all-new Healio AI tool providing evidence-based intelligence at the point of care. For more information, visit Healio.com.