Thorofare, NJ – Healio, a Wyanoke Group company, is pleased to announce the appointment of David Ruppel to the position of Senior Vice President, Analytics. In this role Ruppel will focus on development and expansion of Healio’s analytics and audience insights.
“We are pleased to have David join us with his extensive business strategy, development and analytic experience. He will lead efforts in creating innovative data solutions and providing insights into Healio’s specialty healthcare audience that will be critical in development of further enhancements to our platform,” said John C. Carter, Chief Operating Officer, Wyanoke Group.
Ruppel comes to Healio from Underscore Marketing where he developed systems to measure HCP media performance and provide competitive analysis. Ruppel’s professional experience has spanned digital media, product development and sales having successfully delivered solutions for numerous pharmaceutical brands in a variety of HCP verticals.
“I’m excited to join Healio and look forward to working not only with our internal teams but our many KOLs and client partners,” Ruppel said. “With access to so many medical specialists, I’m eager to harness insights related to the behaviors, usage patterns and conversion metrics needed to meet the evolving demands of our HCP audience and customers.”
Ruppel can be reached at [email protected].
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education in support of their daily practice of medicine. An in-depth, clinical information resource, Healio brings together award-winning news reporting with expert perspectives, dynamic video and multimedia, question-and-answer columns, CME and other custom educational activities, blogs, peer-reviewed journals and a wide range of popular medical book titles all in one place. For more information, visit Healio.com.