Relaunched site recognized in best Healthcare Professional Media Brand category
Thorofare, NJ — Healio is pleased to announce it took home the Silver award at the 17th annual MM+M Awards held on October 8, 2020. Healio was named a finalist in the Healthcare Professional Media Brand category for its entry, Healio: Perfecting the Experience for the Medical Specialist. The MM+M Awards recognize creativity and effectiveness in healthcare marketing and communications.
“On behalf of the entire Healio team, we are excited and honored to earn this prestigious award,” said Matthew J. Holland, Healio Chief Commercial Officer. “Our focus has always been to serve the needs of medical specialists. The innovations and technology that went into the newly released Healio platform have brought even greater personalization to their experience.”
The new Healio was constructed in phases with the News section released this June and Healio CME in November of last year.
The new Healio brings:
- More personalization
- Simplified navigation
- Time to read article and save functions
- Dedicated author pages
- Transparent author/disclosure information
- AI generated content recommendations
- Expanded Expert Perspective
Additionally, a proprietary keyword tagging system called Healiologix significantly increases the number of personalized features throughout the site. Healiologix pairs leading keyword tagging and indexing systems with editorial content expertise, providing an enriched keyword result for users to dive deeper into areas of interest and offers more relevant recommendations to related content.
“After extensive usability testing with healthcare professionals, we set out to give users what they want most—a site that is easy to use and delivers trusted content relevant to their practice,” said Joan-Marie Stiglich, ELS, Chief Content Officer of Healio.
With deeper engagement among specialty HCPs and more personalization, the new Healio platform also allows healthcare marketers to connect with their target audience through our innovative advertising and custom solutions. For more information, contact Matthew J. Holland, Chief Commercial Officer, at [email protected] or 973-580-8595.
Healio is a multichannel information platform, providing health care specialists with tailored news, information, and education in support of their daily practice of medicine. An in-depth, clinical information resource, Healio brings together award-winning news reporting with expert perspectives, dynamic video, podcasts, Q&A columns, CME and other custom educational activities, blogs, peer-reviewed journals and a wide range of popular medical book titles all in one place. For more information, visit Healio.com.