Healio Earns Silver at Aster Awards for Disruptive Innovators ”The Core of Innovation” Marketing Campaign
July 30, 2024
Thorofare, NJ –Healio is proud to announce that it has been honored with the prestigious Silver Award in the Aster Awards for the groundbreaking marketing campaign “The Core of Innovation,” for the Healio Disruptive Innovators event held during the American College of Gastroenterology annual meeting.
The Aster Awards, an elite program that recognizes outstanding excellence in health care advertising and marketing, awarded Healio for its innovative approach and exceptional execution of the ACG campaign. The Silver Award was achieved in the “total campaign category,” and represents a score of 90% to 94%, placing Healio’s campaign in the top 12% of submissions nationwide. Healio designed “The Core of Innovation” to honor the groundbreaking work of a select group of Disruptive Innovators, showcasing their contributions to advancing gastroenterology through creativity, technology, and forward-thinking solutions.
The campaign stood out for its dynamic visuals, engaging content, and strategic messaging, capturing the essence of innovation in gastroenterology. By emphasizing the message of “The Core of Innovation,” Healio successfully communicated the transformative impact and important commonality these innovators share – dedication to patient care and innovation at their core.
Leading the creative efforts were Justin Dalton, Associate Art Director, and Amarie Mitchell, Senior Graphic Designer. Their dedication and artistic vision were instrumental in bringing the campaign to life. They were supported by Karen Siugzda, Art Director, and Sarah Graham, Creative Director, whose strategic direction ensured the campaign’s success. Bridget McKean, Marketing Manager for News and New Products, played a crucial role in overseeing the marketing efforts that brought the campaign to its audience.
“We are thrilled to receive this recognition from the Aster Awards,” said Katrina Altersitz, Vice President, Healio Editorial Features.
“This award represents taking constructive criticism and putting it into action. We received feedback from our partners at the American College of Gastroenterology and moved forward with a more creative, informative, and representative campaign. Each year, we look to highlight the unique contributions of our Disruptive Innovators and we believe they truly are the core of what we do. It is wonderful to see this acknowledged in this prestigious manner.”
“This campaign was a true collaboration, each bringing their unique talents to the table. We aimed to push the boundaries of traditional healthcare marketing, and receiving this award validates our innovative approach. It’s incredibly rewarding to see our vision for ‘The Core of Innovation’ resonate so deeply within the industry,” Sarah Graham, Healio Creative Director, said.
The Aster Awards competition recognizes the most talented health-care marketing professionals for outstanding excellence in advertising. Entries are judged by a panel of industry experts and winners are selected based on creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
Healio’s award-winning campaign reflects the company’s commitment to delivering top-tier marketing solutions that resonate with health care professionals and their audiences, first and foremost. For more information about Healio and its award-winning campaigns, please visit Healio.com or contact Lee Gaymon, SVP, Marketing & Audience Development, at [email protected] 856.994.9900 ext. 356.
###
About Healio
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education in support of their daily practice of medicine. An in-depth, clinical information resource, Healio brings together award-winning news reporting with expert perspectives, dynamic video and multimedia, question-and-answer columns, CME and other custom educational activities, blogs, peer-reviewed journals and a wide range of popular medical book titles all in one place. For more information, visit Healio.com.