Brand recognized for its ‘ease of use and engaging content.’
Thorofare, NJ — Healio is excited to announce it earned the Silver award at the annual MM+M Awards held October 6 at Cipriani Wall Street in New York City. Healio was named a finalist in the Healthcare Professional Media Brand category for its entry, The Power of Healio. The MM+M Awards recognize creativity and effectiveness in healthcare marketing and communications.
As noted by MM+M award jurors, “Healio continues to stand out from competitors with ease of use and engaging content.”
“We are so proud to be recognized once again as a leading information platform for healthcare professionals,” said Joan-Marie Stiglich, ELS, Chief Content Officer of Healio. “Every day we strive to deliver content that is both clinically relevant and practical for our audience.”
The P.O.W.E.R. of Healio reflects the brand’s values and commitment to serving the informational needs of specialty healthcare professionals:
Passionate about the audience we serve and everything we do
Observant by providing expert perspective across 20+ specialties
Whole-hearted in our efforts to meet the ever-changing needs of HCPs
Empathetic in understanding the needs of our audience
Reliable as a trusted, growing platform for 10 years
“Our users are at the center of everything we do at Healio. Through constantly talking to our users to understand their needs we are able to launch new products and features to help support them. The UX process also allows us to get real-time feedback on how and why healthcare professionals engage with Healio so we can best meet their needs,” said Andrea Gaymon, MEd, UXC, Chief Product Officer of Healio. “This award is further evidence that we’ve delivered on that promise.”
Celebrating its 10th anniversary, the Healio platform brings a mix of daily news, CME and custom activities, in addition to a growing catalog of podcasts, quiz-based programs and even games with the release of the Wordle spin-off, Word Doc.
“Those of us in the medical marketing space know how critical it is to be able to capture the attention of busy HCPs,” said Matthew J. Holland, Chief Commercial Officer of Healio Strategic Solutions. “With continued innovation and omnichannel approach, Healio has brought more personalized experiences and deeper engagement among our active user base.”
See the video submission, The Power of Healio on YouTube at https://www.youtube.com/watch?v=bL3-a9ht4BA.
For more information on innovative and custom marketing solutions, contact Matthew J. Holland, Chief Commercial Officer, at [email protected] or 973-580-8595.
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education in support of their daily practice of medicine. An in-depth, clinical information resource, Healio brings together award-winning news reporting with expert perspectives, dynamic video and multimedia, question-and-answer columns, CME and other custom educational activities, blogs, peer-reviewed journals and a wide range of popular medical book titles all in one place. For more information, visit Healio.com.