Industry Partners to Achieve Increased Audience Reach Through Private Marketplace (PMP) Advertising
November 16, 2023
Healio Strategic Solutions Expands Capabilities with Healiolytics Endemic Programmatic Product
[Thorofare, NJ] November 2023 – Healio Strategic Solutions (HSS) launched Healiolytics Endemic Programmatic advertising, which provides clients access to Healio’s endemic inventory programmatically through private marketplaces (PMPs) within Pulsepoint, Lasso, and Doceree. This capability enables clients to increase their audience reach and send strategic brand and disease state messages to target audiences in real-time.
Endemic advertisements are especially effective because they appear in places that are naturally relevant to the market(s) they target. In a recent survey conducted by HSS, 153 healthcare professionals (HCPs) reported that they are more likely to trust and engage with HCP-facing ads found on healthcare-related websites. Through Healiolytics Endemic Programmatic advertising, clients can connect with more than three million HCPs in environments where they are most receptive to health messaging. “We are excited to partner with key DSPs in the healthcare space to make our loyal and active audience of physicians and healthcare professionals readily available. Through custom PMPs, clients will be able to reach physicians in endemic environments. This will provide great value to clients in the programmatic space,” shared Tom Kohler, Director of Ad Tech at Healio.
“Our primary goal is to provide advertisers with innovative solutions for communicating their brand’s value to HCPs in diverse specialties. The Healiolytics Endemic Programmatic product opens new marketing channels for our clients. We are proud to be a trusted resource and will continue growing our product line in ways that best support our partners’ needs,” said Christine Martynick, SVP of Advertising Solutions & Agency Partnerships at Healio Strategic Solutions.
Visit our website to learn more about the Healiolytics Endemic Programmatic product. Contact Tom Kohler at [email protected] to get started today.
Out of 153 Responders, 61% of HCPs do not trust ads found in a non-endemic environment.
“I trust that healthcare-related websites are more likely to base information on evidence-based research.”– Anonymous Reader
###
About Healio
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education in support of their daily practice of medicine. Healio’s core News, CME and Clinical Guidance channels deliver practical information and education across 21+ specialties. For more information, visit Healio.com.
###
About Healio Strategic Solutions
Healio Strategic Solutions (HSS) helps life sciences marketers reach healthcare professionals (HCPs) through our one-to-one relationship with the 3M+ HCPs on Healio’s platform. From educational activities to creative advertisements and advanced performance data, our clients’ content reaches broad and targeted audiences on the channels they use the most. For more information, visit HealioStrategicSolutions.com